CASE STUDY
Indiana Soybean Alliance
Checkoff Investment Video Series
The story.
ONE
Indiana soybean farmers fund the checkoff every single harvest, and they expect that investment to produce something real.
TWO
Most farmers had no idea what the checkoff was actually doing for them. The results were real. The visibility wasn’t.
THREE
NoBrand Creative traveled Indiana and Mexico to show them exactly where their money went, on camera.
THE CHALLENGE
A complex program. A skeptical audience.
The Indiana Soybean Alliance needed farmers to understand and trust the checkoff. That’s harder than it sounds. Checkoff is complicated, and complicated doesn’t play well on a screen. Generic explainer videos weren’t going to move the needle with a skeptical farm audience. The Alliance needed a production partner who could translate nuance into narrative, and build something farmers would actually watch, share, and believe.
PRIMARY SERIES · 6 Videos
HOW WE DID IT
Deep Relationship
We had worked with ISA long enough to understand their mission, their audience, and the internal politics of the checkoff program. That meant zero ramp-up time. We moved fast, asked the right questions, and never needed the project explained twice.
Storytelling Through Travel
The checkoff doesn’t just happen in Indiana. It reaches into trade markets in Mexico and research programs across the country. So we went where the story was. We put boots on the ground and brought the camera with us.
Real-World Proof
Farmers trust other farmers, not brochures. So we built a documentary series around real people with real results. Six videos. Actual stories. No fluff, no voiceover explaining what to think. Just evidence.
MORE FROM THIS PARTNERSHIP · 6 Additional Videos
WHAT MAKES US DIFFERENT?
We know how to MAXIMIZE our clients' budgets to deliver the highest asset quality possible. We are always available for a chat about your production needs.
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©2026 NoBrand. Creative
Indianapolis video production company
Your story is ready. Let's tell it.
You have the mission. You have the people. You have the impact. And the right content can take all of it further. Therefore, let's have a conversation about what your content should actually be doing for your organization, and then let's go build it.
©2026 NoBrand. Creative
Indianapolis video production company